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Book to Film, Publicity Strategies, Social Media, Book Launch

11 April, 2016 @ 2:00 pm - 3:00 pm

Co-founder of The Author School, Helen Lewis is the director of a leading book publicity firm, boasting years of experience working directly with authors, self-publishing companies, traditional and indie publishers, in the UK, US, Australia and Europe.

Helen will guide you through

  • The ‘dos’ and please ‘do nots’ of launching your book
  • How to use Twitter to help your brand
  • How to engage with people on Facebook to promote your book
  •  How to get publicity
  •  Why national media coverage still works but what else you can do to achieve similar coverage
  •  Techniques that have captured the attention of the press
  •  Advice about book launch events

Each student will receive a 10% discount voucher on services provided by Literally PR plus a free 20-minute consultation with Literally PR to discuss a PR strategy bespoke to you and your book (to be taken within 2 months of the class date).

Philippa Donovan, a LA-based editor and ‘book to film’ specialist and founder of Smart will Boutique, will share with you the secrets to getting your book into Hollywood, and she will teach you how to make your book stand out so that is seen by the right people.

Philippa established Smart Quill in 2011. Since then she has worked with around 300 authors and recommends to a stable of 50 literary agents based in the UK, Australia, and the US. In 2014 she was named Publishing Rising Star and is Editorial Consultant for the Authors’ Club at Soho House West Hollywood.

Philippa’s recent move to LA will herald great opportunities for authors; connecting up selected manuscripts with literary agents, film and tv producers.

Join us for a full day of six back to back classes from editing, literary agents, publishing etc with special guest speakers from 11-4pm or pick an individual class.


11 April, 2016
2:00 pm - 3:00 pm
Event Categories:
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SocietyM London Bankside at CitizenM Hotel London Bankside
20 Lavington Street
London, SE1 0NZ United Kingdom


The Author School
abiolabello@theauthorschool.com or helenlewis@theauthorschool.com


Underground / National Rail Station
Southwark or London Bridge Station

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