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The potential of personalised e-reading for the new generation

16 March, 2017 @ 10:00 am - 3:00 pm

This event, held at UCL IOE (London Knowledge Lab), invites children’s app designers, book publishers and game designers, as well as teachers, professionals and parents/caregivers, to discuss personalisation in children’s digital books. Personalisation involves the use of children’s own images, voiceovers, artwork (e.g. drawings) and texts. The ubiquity of handheld digital technologies and dramatic rise in the use of tablets among preschoolers, have led to a heightened commercial interest in personalised tablet and smartphone digital books for 3 to 5-year-old children. Children will be naturally more drawn to books where they can feature as knights and princesses. But is this a good thing? Developmental psychologists worry that personalised books may lead to solitary engagement, self-centredness and marketization of childhood. Considering that children as young as three can take their own selfies, create their own multimedia books and customise their avatars, others suggest that personalisation supports children’s digital literacy and creative thinking. Participants will be encouraged to consider policy implications and ethical challenges involved in the design and practice of digital personalisation as well as the creative potential of the new phenomenon of personalisatiESRCon in children’s digital books.

The event will be held at UCL (Bloomsbury). The day will begin with a presentation by Dr Natalia Kucirkova, who leads an ESRC-funded project on children’s personalised books at UCL, followed by hands-on activities with examples of children’s personalised books.

This event forms part of an ESRC-funded project on personalisation in children’s digital books led by Dr Natalia Kucirkova at UCL IOE, with Dr Rosie Flewitt in the Department of Learning and Leadership.

Please note this event is now SOLD OUT.  


16 March, 2017
10:00 am - 3:00 pm
Event Categories:
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The UCL London Knowledge Lab
23-29 Emerald Street
London, WC1N 3QS United Kingdom


London Book & Screen Week
+44 (0)20 8271 2124


Underground / National Rail Station
London Euston

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